SEOs use their understanding of these ranking factors to develop and implement search marketing strategies that include a balance of on-page, off-page, and technical best practices as well TikTok tips and tricks for making your business.
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This makes SEO a complicated and extremely difficult art form to master. On top of that, this discipline is equally difficult to define for the customer because there are so many factors to sort through in order to understand what is really driving accelerated quality themes on every website. A lot of it is in the eye of the beholder and what may appear to be a quality improvement appears to be a bad and outdated quality effort in some other part of the organization.
The goal of this post is to give you the tools to determine which ranking factors (ie, for PPC or SEO) are important to your organization and the strategy that you should be using.
Step 1: Understand the four elements of a well designed SEO strategy.
One of the basic principles of SEO is to optimize for all four elements (Page 1 of article, Page 1 of article, Page 2 of article, and Page 2 of article) in a logical way and with a fluid search engine indexation process.
Let’s walk through the elements separately, and see how you can apply them to your marketing efforts.
1. 1st Degree Elements: Page 1 of Article
The first element that has to be optimized for is the Page 1 of the article. This is a fairly simple rule because there are usually many similar pages (many of them called “product page”) (or “wrapper”)on an entire site.
According to companies like Victorious, the first SEO (or PPC) page on most sites is usually the Page 1 of the article. If a page on your site has little to no content and only a name of the product, SEO is likely to be poor. This is a warning sign that this is a small place to show a large marketing opportunity.
The primary purpose of Page 1 of the article is to be recognized (and respected) as a quality authority such as the first site on a search engine (specifically, site 1 in the SEO ranking formula).
A quality authority should not have a site name they should have page name. They should have a color, style, font, and navigation (all key elements) that matches the general content of the article.
Often in a multi-page post, page 1 can be several pages long (similar to what you would find in a portfolio).
Often these pages on a single page are of varying depth (like the “Top 15 pages” on a portfolio site), but should have a top priority when implemented as SEO strategy. Page 1 is the very first page on a page, and a “Page 1 of the first page of the first page” is likely to rank for keywords.